Data requests may only be used to inform projects or support programs that support the achievement of one or more of the categories of the Triple Aim for Colorado: better population health, better quality of care and patient experience, and lower cost of health care. Data cannot be used to directly market to individuals for market gain of an individual or organization. For example, a data request identifying all diabetic patients for purposes of target marketing a new diabetic drug does not meet the intended use criteria. Personal health information can never be shared publicly as a result of a research project or program.