USE CASE: A Behavioral Model of Switching Costs in Health Insurance Marketplaces: Using Nudges to Improve Consumer Decisions and Welfare

Boston College is among the nation’s foremost universities, a leader in the liberal arts, scientific inquiry, and student formation.

 Project Summary: Motivated by behavioral theories, this research project is using CO APCD data to investigate how simple changes to the enrollment process on Colorado’s Health Insurance Exchange could make the process more user friendly.

 Benefit to Colorado: The lessons learned through this project could indicate ways to increase enrollment rates on the Exchange among the currently uninsured by helping to overcome the challenges of the enrollment process.